Lesson Sixty-Six: One Final Question

I’m convinced that knowing the answers isn’t nearly as important as asking the right questions. It is only through probing, self-reflective questioning that we can really find new possibilities in our work and our world.

I’m a great question-asker. Not so much because a higher strategy is at play, but simply because I’m curious and I like to know things.

I learn by asking.

I saved this question for the last page of the book. It will change the course of your business life, if you let it. I’ve asked this question to my clients and myself hundreds of times. I guarantee you that the answer will give you a new resolve in your business, and a tighter focus in your life. I’m not the first person to ask this question. It originated from some of the greatest thinkers of the world, spanning all cultures and all time. But
I’ve used it to help business owners see beneath the surface of their businesses and customers, to unearth a deeper understanding.

Are your ready? Here it is:

Why?